SNCF Connect
SNCF Connect Brand Strategy.
The agency was asked to support SNCF Connect in the evolution of its brand platform. The challenge was clear: to strengthen brand preference by putting greater emphasis on simplicity and humanity, bringing the application closer to its users and their everyday needs.
Strategic response
We worked on redesigning the brand platform to clarify its promise and positioning. This reflection helped define a creative territory that is more accessible, more modern, and resolutely user-centric. In addition, we developed a more flexible graphic charter, designed to streamline communication across all channels and inspire SNCF Connect’s next campaign.
