Who we are.
Touché is a new kind of branding studio based in Paris and Los Angeles, acclaimed for its proprietary approach of creating a new language for brands within the ethos, identity, societal and entertainment spheres. We are developing creative solutions for business challenges, connecting brand to culture, grounded in societal purpose, and bringing the next generation of consumer engagement. Touché is expert in giving your brand a “supplément d’âme”, an extra touch of soul. Depending on your unique needs, we deliver highly-tailored creative consulting, brand strategy, branding, omni-channel content, social media activation, and more.
Our singularity.
We are integrating a unique touch of Parisian savoir-faire and LA freedom in every piece of work. A fusion of values and skills that defines a personality for brands we partner with, and a distinctive way of working.
Combining studious strategic planning + intuitive visual inspiration
Aiming for luxury fashion elevation + free-spirited creativity
Mixing strong global concepts + ownable tactical journeys
Merging open client interactions + fast pace
Thinking small details + big ambitions
Our inter-disciplinary approach.
At the command of the company, partners Sarra Messaoudi and Philippe Santini, 2 multi-awarded strategy & creative directors, have defined an integrated method to solve brand problems and remove barriers.
Touché has consultants all over the world: Middle East, Asia, Africa, Europe and USA.
Powered by a GenZ collective to serve young audience-oriented brands. They are writers, photographers, activists, directors, influencers, journalists, entrepreneurs, consumers, thinkers, artists - from 12 to 23 years old. They want to make an impact on the world by creating content, championing organizations, and claiming their ideas on social media. They are the new creators of the future world. Touché is constantly recruiting the most talented young talents.
Our prospective mindset.
We are future-oriented.
We need to know and understand the trends but we’re more focused about how society is evolving. We act in the now but think long-term to create timeless brands. We actively take part in the world we live in, you won’t find us on any spectator sidelines. Constantly understanding the new codes and evolutions, but not following them - always remaining true to ourselves. We believe that you are not free when you act in response to a trend, it means creating from a restrictive space. The brightest work comes from the truest selves. We bring strong beliefs and nuances to the game, avoiding shortcuts and never wavering from values. We have learned to think and position brands on long-lasting vision to help them meet the realities of today, but more so to anticipate their future challenges.