Ernest Leoty

A new era for Ernest Leoty.

A Parisian corsetry house, Ernest Leoty needed a new lease of life. We guided its transformation into couture activewear, linking the heritage of the structured body to the contemporary energy of sport. A clear brand platform, an elegant identity, and precise storytelling anchored the house in a hybrid universe: between performance and femininity, between tradition and modernity. This bold repositioning fueled +30% continuous month-on-month sales growth in 2025.

Brand Strategy - Influence - Content Production - Fashion