Clarté Laboratoire

Defining Clarté Laboratoire’s New Positioning.

Clarté Laboratoire is a skincare brand born from medical rigor. We worked on clarifying its brand platform and refining its language for the press and beauty experts. By translating scientific precision into an accessible and culturally resonant narrative, we gave Clarté a voice able to speak both to specialists and discerning consumers. “The science of skin longevity” brought PR interest and framework to deploy a brand new playground.

Brand strategy - Outdoor - Digital ads - E-commerce - Skincare