TOUCHÉ AGENCY OPENS A NEW OFFICE IN LOS ANGELES AND BRINGS ITS FRENCH TOUCH TO NORTH AMERICA.
PRESS RELEASE
December 1, 2022 - Los Angeles
Touché is a creative agency specializing in the beauty, luxury and cultural sectors, founded by Sarra Messaoudi in 2013.
Since its inception, the Paris office has accompanied major international brands like L’Oréal or Coty through 360 campaigns and brand content - the activity then evolved to more strategic subjects such as brand platforms but also editorial programs in the digital age.
This year, the agency expanded internationally by opening an office in Los Angeles to provide strong strategic planning and breakthrough creative content plus consumer-centric activation to support the growth of American indie and celebrity brands.
Touché's California office opened this year with a full agenda:
Winning Gussi, a California-based indie brand haircare company, for a redesign of its brand platform and content production.
The deployment of the "Touché | édito" offer designed to deliver high-impact PR programs driven by performance.
The "Bare it proudly" signature for the launch of the NU range by YSL Beauté, which targets GenZ.
Foundational work on the brand strategy of several celebrity brands that will be launched in 2023.
Connected to the values of its founder, Sarra Messaoudi, the independent creative agency stands out in the world of agencies with a disruptive vision on understanding societal realities for brands.
"Sarra has the rare ability to understand every aspect of a brand and to transcribe its identity into a creative version that is striking and accurate," says Laura Gauthier Petit, founder of Fête Impériale, a creative and sustainable fashion brand.
As the armed wing of the CEO & CMO, Sarra integrates the strategic heart of the brand to bring a new sustainable creative vision, aligned with the societal positioning and future challenges of the company. She delivers a highly-compelling, proprietary approach based on a matrix knowledge of the themes that position today's relevant brand narratives.
Joseph Salah, Vice President of Creative & Design, who has worked for Dior and Coty, confirms this atypical positioning: "I work hand in hand with Sarra and her teams to immerse her 100% in the DNA of my brands, it's a real strategic and creative exchange, a true partnership with good intelligence to give birth to new brand platforms, reviewed in depth in terms of content as well as form."
Today, the two Touché offices work in synergy, combining the best of both worlds for all their clients. French-style luxury crafting with powerful strategic planning is combined with the creative freedom of American spirit and their speed of execution. The network of young talents is also a fundamental resource for Touché to deploy the campaigns of indie brands that has disrupted the world of luxury communication. Touché accompanies these new brands from brand book to content production to consumer consumption.
"Working with Touché gives me the expertise of the big European agencies in strategic and creative planning, but also the agility and strength of execution, which the indie brands need, with an ability to quickly understand the direction to take and deliver it as quickly as possible. - Alison Romash, Brand President of Gussi, a Los Angeles-based haircare brand.
By opening a second office in Los Angeles, it’s not a question of multiplying international offices for the agency but of answering a strong call from California where business, artistic and cultural opportunities have increased in recent months. Los Angeles is booming with wellness, beauty, entertainment and tech. These are the subjects of choice for Touché, who has been analyzing these industries for years.
"Sarra is constantly thinking about societal and cultural evolutions, a ‘prospective mindset’ that allows her to think long-term for brands without submitting to the dictatorship of trends for trends' sake. Touché prefers to bring nuance and defend convictions and values to build brand visions that last over time," says Philippe Santini, Managing Director at Touché.
Touché's credo has always been freedom of action and its strength of prediction. The agency will continue its development by following its intuition. "We want to keep this freedom to develop our own artistic projects, to choose our topics and to tackle new challenges that touch us," says Sarra Messaoudi.
Contact :
Sarra MessaoudiTouché Agency - Founder & CEOsarra@agence-touche.frUS: +1 (213) 585 5314 / FR: +33 6 58 90 20 051370 N St Andrews Pl, Los Angeles, CA 90028www.agence-touche.fr