Longevity Hack
Touché decodes the longevity movement: its medical roots, business impact, and where it truly resonates.
The word “longevity” is everywhere. On the lips of wellness brand founders, in the aisles of professional trade shows, in new hospitality or beauty protocols. And as often happens when a word becomes omnipresent, definitions vary.
Some see it as a synonym for biohacking: inflammation regulation, mitochondrial optimization, supplementation, cryotherapy, NAD+. Others link it to integrative and preventive medicine: better diagnostics, earlier action, slowing biological aging rather than correcting its visible signs. Still others see it as a life philosophy: slowing down, preserving one’s capacities, listening to one’s body, and aging with clarity.
But one thing is clear: this apparent vagueness hides a solid dynamic. Longevity is not a gimmick, it’s a deep shift.
Behind this word, we observe a profound redefinition of the notion of health. In the United States, places like Remedy Place in Los Angeles or The Estate, co-founded by Sam Nazarian and Tony Robbins, are transforming the wellness experience into a global performance system. IV drips, cellular diagnostics, hormone monitoring, sleep programs, everything is designed to “optimize” the living body in a premium setting. In Switzerland, CLINIQUE LA PRAIRIE , a historical pioneer, continues to expand its model, integrating MRIs, cellular nutrition and regenerative medicine into its Longevity Hubs. Even cultural imagination is picking up on this transition: the latest season of The White Lotus portrayed a fictional Thai resort where guests undergo personalized biological assessments and guided digital detox protocols with health mentors. The satire isn’t far from reality.
The market is responding. According to the Global Wellness Institute, the longevity economy will exceed 7 trillion dollars by 2027, with steady growth in lifestyle, travel, nutrition, sport, and of course… beauty.
Because beauty is no exception. L'Oréal has invested in the Swiss Longevity Valley and in biotech companies specializing in skin diagnostics. DSM is developing biomarkers to measure the skin’s ability to maintain its functions over time. In the United States, beauty nutrition brands like Timeline and Elysium Health are gaining traction with promises of cellular revitalization, where the term “anti-aging” has already been quietly removed from messaging.
In this context, the question for brands is simple: should they go there? And if so, with what level of legitimacy?
At Agence Touché , we do not believe in the opportunistic adoption of a trendy word. We observe weak signals, cross cultural shifts with consumer expectations, and analyze the true purpose of brands. Longevity is not a trend to follow. It is a new framework, demanding, technical, and sustainable, that needs to be translated with care.
Only if it makes sense.
That’s the case with Clarté Laboratoire , for example. A skincare brand born from medical expertise, with standards rooted in ophthalmology and a radical approach: formulate for tolerance, protect skin resilience, work in the long term. “You’re not born allergic. You become allergic,” says its founder, Adrien Claret, Doctor of Pharmacy. It’s all there: a logic of prevention, a search for stability, a rejection of cosmetic aggressiveness. Together, we defined a platform that doesn’t pretend to follow the trend, but that embodies it with coherence:
The Science of Skin Longevity.
This kind of approach is not exclusive to beauty. But in all cases, it requires rigor, clarity, and alignment. Participating in a conversation as structurally significant as longevity requires true subject mastery. Leading it means committing fully, in both words and actions.
At Touché, that’s the line we draw. Distinguishing deep trends from surface effects. And helping brands step into conversations where they genuinely have something to say.