VINS DE PROVENCE.

Challenge How to elevate Vins de Provence Rosé as the go-to wine for the American Millennial market while accelerating growth and overcoming strong competition? Answer To support the collective’s leadership in the much-coveted category of dry and premium rosés we created - Provence Road Trip - An episodic journey that follows three dazzling, engaging and glamorous influencers as they travel through Provence.