Piaget
Creating Piaget’s Social Campaign: WEAR IT YOUR WAY
How to showcase the iconic Possession collection while embracing the new “stackability” trend in fine jewelry? Wear it your way — a series of capsule stories celebrating personal expression through styling. Each film and visual explored playful combinations and spontaneous gestures, bringing to life Piaget’s joyful spirit with a confident, modern, and irresistibly light-hearted tone.
