La Maison Rosé
Producing La Maison Rosé for Vins de Provence
How can we move beyond the cliché of a summer wine to reveal its cultural depth? With Rosés de Provence, we created La Maison Rosé: a sensory and stylized experience, inspired by the slowness of summer and the Provençal art of living. We developed poetic capsules, a contemporary art direction, and a language rooted in the key words of terroir and craftsmanship. The result: 10x more thruplays, a 440% increase in watch time, and engagement up by 520% year-on-year.
Brand Strategy - Artistic Direction - Content Production - Social media - Food & beverage
