BH Cosmetics
Launching Gen Z New Beauty Brand BH Cosmetics
California-based and rapidly expanding, BH Cosmetics needed to assert its relevance in new markets. We clarified its positioning and redefined its brand language for Europe — from art direction and iconography to product launch activations. By translating its pop, accessible energy with precision, we helped BH Cosmetics move beyond its original boundaries with a clear and cohesive identity.