Coty Brands

Adidas Originals

For adidas Originals, the challenge was to explore how the brand could extend its fragrance territory in a way that truly resonates with Gen Z: let’s shape the new culture of fragrance — making new connections between fragrance, culture, and creativity. We set out to transpose the adidas Originals vision and values into a new perfume line capable of disrupting — and winning — today’s non-saturated, innovation-driven fragrance market, developing prospective strategic and creative work designed to meet the expectations and aesthetic codes of a new generation.

Kylie Cosmetics

The challenge was to redefine the brand fundamentals in order to confidently expand into new product categories. We created a complete brand book that established the strategic and creative foundations of the brand — from insights and brand character to the artistic code, brand architecture, and communication principles.

Orveda

For Orveda, the challenge was to position the brand as a leader in the emerging green-biotech movement. We developed a new brand platform to articulate a forward-looking vision and strengthen Orveda’s leadership within this evolving landscape.