TOUCHÉ LOS ANGELES WINS LES ROSÉS DE PROVENCE ACCOUNT WITH LIFESTYLE AND LUXURY FOCUS.
Published on Ad Age 2023
TOUCHÉ LA has been selected by The Conseil Interprofessionnel des Vins de Provence (CIVP) as the lead agency for its US market communication efforts, following a competitive review among five agencies.
The CIVP unanimously chose TOUCHÉ LA for its modern and highly impactful creative and digital approach. With a strong creative expertise in luxury and lifestyle industries, TOUCHÉ LA's proprietary editorial strategy and tactical influence approach stood out from the competition.
The agency's goal is to connect with a younger Millennial audience while also consolidating premium brand positioning within the rosé category.
Discover more: www.agence-touche.fr
